Southern Oregon Friends of Hospice (SOFH) named former community educator, non-profit healthcare and hospital marketing consultant, grant program manager and hospice/home health community liaison, Susan Hearn, BS, MM, to be its executive director in August of 2012.

“Susan brings breadth and depth of end-of-life knowledge that is the perfect match for taking our organization to the next level,” said Sarah Seybold, Former SOFH Board President.

Susan moved from a part-time role to full-time executive director in January 2015, in order to pursue Southern Oregon Friends of Hospice’s vital purpose, to create and operate a residential care facility specializing in end-of-life care for Southern Oregonians. On April 21, 2016, that dream took one giant step closer to reality with the purchase of the iconic Old East Medford home at 217 S. Modoc Avenue located in the middle of Holmes Park, and under Susan’s guidance, Celia’s House in Holmes Park opened its doors to our community in May 2018. The room, board, support of hospice patients’ daily care needs, and family support will be provided in collaboration with the three visiting hospice providers in Jackson and Josephine counties.

Susan’s background includes three years as program manager for Choosing Options, Honoring Options (COHO). At COHO, Susan inspired and secured a large grant to educate community members and healthcare providers about advance care planning and facilitate end-of-life care conversations through outreach and embedded palliative care services in an internal medicine clinic. Susan previously was an independent medical marketing consultant providing community education and comprehensive marketing services for Ashland Community Hospital. She also worked as a senior pharmaceutical consultant and community liaison for Asante Home Care & Hospices Services. She has a Bachelor of Science degree in Marketing and Management from the University of Oregon and a Master in Management with Aging Services Certificate from Southern Oregon University.